So Mobile World Congress (MWC) 2017 has come and gone, with it came big flagships announcements from most of the Android manufacturers. For this years event LG decided to go big with its flagship device the LG G6
LG having suffered major losses on their mobile devision last year, has decided to do away with the strategic vision they had with the LG G5, opting to end last years devices biggest selling feature, modularity, or as LG called it “LG Friends”. This years LG G6 clearly ditching any sort of innovation and sticking to their old and tested formula, big screen, plenty of software features and camera enhancements. Nothing wrong with this formula, look at the Google Pixel by Google.
I’m just a little disappointed they didn’t try to innovate this time around, granted their implementation of modularity on the LG G5 was a terrible and failed approach, but I can’t help but a appreciate innovation in a competitive and stagnate market. However don’t think modularity is dead, far from it, no further than Motorola for a better implementation
Looking at the specification for the LG G6, I wonder how people will take it when they find out LG opted for ‘old tech’ instead of using the latest technology from Qualcomm, the Snapdragon 835 chipset. Instead LG opted for this years device to stick to the Snapdragon 821, the same chipset found in the Google Pixel or One Plus 3T.
|Design||Metal Frame & Glass|
|Display||FullVision 5.7” Quad HD+ (1440×1880), 18:9 ratio, screen to body ratio: 80.7%, HDR10 & Dolby Vision™|
|Chipset||Qualcomm® Snapdragon™ 821 (2.35Ghz Quad Core)|
|Dimensions||148.9 x 71.9 x 7.9 mm|
|Camera||Front 5MP camera, wide-angle 100°, f/2.2, Rear Dual 13MP (dual matrix 1/3.06”): * Standard 71°, f/1.8 * Wide-angle 125°, f/2.4|
|Software||Android 7.0 Nougat|
|Memory||4GB RAM, 32GB eMMC, micro SD slot (up to 2TB)|
|Battery||3,300mAh (embedded), Qualcomm® Quick Charge 3.0|
|Additional features||Water & Dustproof (IP68), rear fingerprint sensor|
What LG is trying to deliver with this years flagship, is a focus on LG G6 display, with a bezeless profile and placing a lot of their marketing message on demonstrating how good their display is for viewing media with it’s HDR10 & Dolby vision certified screen. It is also placing a lot of emphasis on social media use by leveraging it’s dual camera setup and screen ratio, demonstrating it’s benefits for those users demographics.
Time will tell if their strategy will pan out this year. One thing for sure the device is a beautiful device with that high screen to body ratio of 80.7%. Other things that LG has improved by doing away with modules, is that they have been able to water and dustproof the device just like most of last years flagship devices. But this being LG they had to go and confuse people by announcing different models of the LG G6, as previous strategy different regions will get different variations of the device. One of these omissions being the Hi-Fi Quad DAC which won’t come to Europe or US but will be released in the Korean market, another feature that is also restricted by region is a version with 64GB of internal storage, in this day and age 64GB should be standard.
So what about pricing of this device? Well LG has decided to target the premium range with this device, so it’s not surprising that some retailers are pricing their pre-orders for this phone at £699. That is a lot of money and very much in the high end side, at that price one might wonder if a Google Pixel XL might not be a better alternative or just wait and see what Samsung has to offer in a month.
I shall be keeping an eye out for this device when it comes out, early hands on reviews by various websites haven’t convinced me that it is a must have. I know those were pre-productions devices and most likely reviewers were on a tight leech by LG, but apart from the display there isn’t really any stand out feature.